Our Workflow
How AI actually shows up in our day-to-day work. Grounded research, editorial judgment, and automation that compounds — no magic, no hype.
Every campaign starts with grounded research — the market, the audience, the competitive landscape. Perplexity-backed queries return citable, current information instead of the confidently-wrong output most generative tools produce.
We combine Google’s first-party search volume data with LLM-assisted intent classification and clustering. The result: keyword sets that map to real buyer intent, not just search volume vanity.
AI drafts. Editors decide. Every piece of copy that ships through us is drafted with LLM assistance and then reviewed, revised, and stamped by a human editor before it goes live.
Weekly performance PDFs are generated automatically from live GA4 and Google Ads data. LLM synthesis writes the interpretation layer — what changed, what to watch, what to try next — reviewed by a human before delivery.
Health checks, form-to-CRM pipelines, receptionist integrations, and daily ops logs run on scheduled automation. Issues detected are patched before your morning meeting.
AI never publishes to production without a human editor’s approval. Copy, campaigns, and outbound communications are always reviewed. The efficiency gain is real; the accountability is not delegated.
Our Position on AI
We use AI where it makes the work better, faster, or more measurable — and we skip it where it doesn’t. Every deliverable is reviewed by a human who is accountable for the outcome. The efficiency gain compounds; the accountability doesn’t move.